Mastering Agripreneurship

Categories: Agribusiness
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About Course

About Course

Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business. This course will teach you the basics of Agripreneurship. You’ll consider if agripreneurship is right for you and learn the basic steps of creating your own Agribusiness. At the end of the course, you’ll have a solid foundation to start your Agripreneurial journey.


What Will Students Learn?

Assess your own entrepreneurial capabilities
Outline and evaluate a business and product idea
Identify your target market and customers
Develop your value proposition
Understand different types of business ownership and structures
Evaluate franchising and business purchasing opportunities
Create key business planning documents
Create financial projections for your business and gather funding
Create a product development plan, marketing plan, & sales strategy
Identify ways to protect your intellectual property
Describe effective ways to brand your product
Launch and grow your business
Demonstrate the behaviors of an entrepreneurial leader

Find appropriate resources to help you on your journey

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What Will You Learn?

  • What Topics are Covered?
  • What it takes to make it
  • Resources to consider
  • Laying the groundwork
  • Building on your business idea
  • Business ownership options
  • Key documents to prepare
  • Gathering funding and developing your product
  • Creating a sales and marketing strategy
  • Branding 101
  • Setting up your office
  • Launching the business
  • Keeping the business moving
  • Being an entrepreneurial leader
  • Bringing it together